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Track Your Nonbranded Conversion Rate for Each Major Search Engine
view at full size To your Conversions reports, you can apply advanced segments for organic, nonbranded traffic from each search engine. In the realm of organic traffic, people tend to focus pretty...
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Filter Your Company’s IP Address Range from Your Profiles
view at full size The Google Analytics IP range tool can help you set up an IP address filter for your profiles. As a best practice, your Google Analytics profiles should not display activity on your...
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Verify Tracking Code with Google Tag Assistant for Chrome
view at full size You can use Google Tag Assistant to verify the installation of the Google Analytics tracking code. In a previous post, we checked our Google Analytics tracking code installation...
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Consolidating URL Variations: Google Search Engine vs. Google Analytics
view at full size Excluding URL parameters in Google Webmaster Tools does not affect Google Analytics. In the following URL from your website, the “category” parameter serves only to display a specific...
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Use JavaScript setTimeout() to Create Time-on-Page Goal
Creating a Google Analytics goal for time on a specific page poses two challenges: • Although you can create a goal for time on site, there is no built-in goal option for time on a specific page (or...
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For Average Time on Site and Pages per Visit, Is High or Low Better?
view at full size Depending on the type of site, higher Average Visit Duration and Pages Per Visit may not be desirable. For most Web metrics, it is clear which direction you want the trends to point...
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View Activity by City or Metro Area
view at full size Locations report drilled down to Europe with City selected as primary dimension. Google Analytics offers great flexibility for viewing your reports by geographic location. By applying...
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View and Test Events in New Real-Time Report
view at full size Events are a recent addition to the Real-Time reports. Did get that event right, or did I forget an apostrophe? With the addition of Events to the Real-Time reports, you can now...
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Create Custom Alerts for 10% Weekly Variation in Visits and Conversion Rate
view at full size You can set up daily, weekly, and monthly Custom Intelligence Alerts for your key metrics. Many Web analysts evaluate their data on a monthly basis, but 30 days is too long an...
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Add Campaign Parameters Before Shortening URLs
view at full size You can add campaign parameters to URLs before shortening for social posts. As with any inbound campaign link, you can track the performance of your social campaigns by tagging any...
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Find Scripting Errors with the Chrome JavaScript Console
view at full size The Chrome JavaScript Console displays scripting errors. You access a new page on your website and check the Google Analytics Real-Time > Content report, but the page is not...
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The Ratio of Unique Visitors to Overall Visits Decreases for Longer Date...
view at full size The proportion of unique visitors to overall visits decreases as you lengthen the data selection. For almost all websites, the ratio of unique visitors to overall visits decreases as...
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Understand and Use the Page Value Metric
view at full size Page Value helps you gauge a page’s effectiveness. If the primary purpose of your website is goal completion or ecommerce transactions, Page Value is arguably the most important...
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Verify 301 Redirects for Analytics and SEO
view at full size You can verify that your redirects are returning a 301 server response code. Most redirects from one URL to another are implemented on the server and return a 301 server response...
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If Cross-Domain Tracking Is Working, Google Analytics Generates a Single Set...
view at full size If cross-domain tracking is implemented correctly, Google Analytics generates cookies only for the first domain accessed. A basic test for cross-domain (and cross-subdomain) tracking...
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Add a Custom Page Value Widget to Your Dashboard
view at full size You can add a custom Page Value widget to your dashboard. After reading the recent post on the very important Page Value metric, you might want to highlight Page Value by adding it to...
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Isolate Form Abandonment Using Virutal Pageviews as Funnel Steps
view at full size By generating virtual pageviews, you can have each step in a funnel correspond to a form field. By representing a single form as a funnel, you can isolate drop-off to specific form...
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You Don’t Need to “Set Up” Campaigns – Just Tag Your Inbound Links
view at full size Campaigns are defined only by tags on inbound links and not through any campaign “setup” per se. You may hear references to “setting up” a campaign in Google Analytics, but no...
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Bring SEO Data from Google Webmaster Tools into Google Analytics
view at full size Associate Google Webmaster Tools with Google Analytics to view Google search engine data within your Google Analytics profiles. Google Analytics and Google Webmaster Tools serve two...
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Reconcile URL Variations with “Exclude URL Query Parameters”
view at full size You can exclude URL query parameters that are not relevant for analytics. Many of the query parameters used in your URLs may not be relevant for analytics. For instance, an “orderid”...
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