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Don’t Just Look at the Change – Look at the Change in the Degree of Change
view at full size Use date comparisons to identify not just a change, but a change in the change. You updated your home page at the beginning of April 2013; otherwise, you made no other changes to your...
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Identify Broken Inbound Links with Google Webmaster Tools Crawl Errors
view at full size Google Webmaster Tools lists the external pages that contain broken inbound links. Although Google Webmaster Tools analyzes your website from the perspective of the Google search...
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Hover over Report Metrics for Help Descriptions
view at full size You can hover over metric names in Google Analytics reports to display contextual help. The report and metric names used in Google Analytics are generally straightforward, but some...
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Verify New Goals Based on Last Seven Days of Data
view at full size Goal verification was recently added to goal setup. Among the recent changes to the goal setup process, arguably the most helpful is goal verification. After you define a goal, you...
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Drill Down into a Referrer for Exact Referral Path that Drove Traffic
view at full size Referral paths are the specific pages on referrer sites that drove traffic. Several utilities, such as Bing Webmaster Tools, list the backlinks to your website but cannot provide any...
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Share Dashboards with Other Users and Profiles
view at full size Click the Share button on the dashboard to share with other users and other profiles in your own account. When you create a dashboard in Google Analytics, it appears only in the...
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Generate Play and Complete Events for Wistia Video
view at full size Wisita provides short pieces of code for generating Play and Complete events from your videos. Apart from a providing a great overall service for video hosting – including a slick and...
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Email Reports or Dashboards Monthly to Maintain Analytics Awareness
view at full size You can email reports and dashboards monthly or at another interval. You can send out a dashboard or a report by email one time only or at regularly scheduled intervals: daily,...
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To See Navigation Before and After an Action, Use a Virtual Pageview Instead...
view at full size You can view the Navigation Summary for a virtual pageview. To capture a user activity that does not generate a regular pageview, you can code either an event or a virtual pageview....
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You Don’t Need a Gmail Account to Use Google Analytics
view at full size You can sign up for a Google account with your own email address. To take advantage of Google Analytics, with either administrator or read-only rights, all you need is a Google...
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Know Your Margins for Ecommerce and Goal Values
view at full size Based on total goal value and Ecommerce revenue, not margin, the AdWords ROI and Margin metrics could be misleading. To calculate the return on your marketing efforts, it’s important...
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Check SEO Keywords in Your Content Experiment Variations
view at full size Check on-page SEO factors in your Content Experiment variations. The good news: you’re ranking number one on Google for “oil paints”. The bad news: your conversion rate is low. Fewer...
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Try Different Meta Descriptions to Improve Organic Clickthrough Rates
view at full size An increased organic clickthrough rate, without a corresponding increase in position, probably indicates a more effective meta description. For most Web pages listed on a search...
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Dashboard Widget Filter and Advanced Segment Based on Same Page Value Operate...
view at full size Unlike the Keywords report, the Matched Search Queries report also displays Phrase and Broad match phrases. It’s important to remember that the AdWords > Keywords report in Google...
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Matched Search Queries Report Lists AdWords Exact, Phrase, and Broad Match...
view at full size Unlike the Keywords report, the Matched Search Queries report also displays Phrase and Broad match phrases. It’s important to remember that the AdWords > Keywords report in Google...
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Install a Free Google Analytics Plugin for WordPress
view at full size WordPress offers several free Google Analytics plugins. The extensibility of the WordPress platform and the contributions of the WordPress developer community allow us to add endless...
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Smartphones Now Aggregated Separately from Tablets in Mobile Overview Report
view at full size Google Analytics now breaks smartphones out from tablets. It seems that Google Analytics has directly addressed a concern raised in a previous blog post: that combined metrics for...
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Identify AdWords Visits as Google Search, Partner Search, or AdSense Content...
view at full size Select Ad Distribution Network as a secondary dimension in the AdWords reports to display Google Search, Search Partners, or Content Network. In the Google AdWords Campaigns and...
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Use Canonical or Noindex/Nofollow for Content Experiment Variations
view at full size Use a canonical tag or apply noindex/nofollow to Content Experiment variations to prevent duplicate-content issues. While your Content Experiment is running, you should prevent the...
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To Access Keyword Planner, Create AdWords Account With or Without Funding
view at full size You don’t need to fund your AdWords account to access the Keyword Planner. Even if you’re not directly responsible for managing search engine optimization or search engine marketing,...
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