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Create a Simple Custom Report to Display Page Value for Landing Pages
view at full size In a custom report, you can display Page Value for landing pages. Although the Page Value metric is very relevant to landing pages, it does not appear in the Landing Pages report....
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Real-Time Widgets Available for Dashboards (But They Don’t Work When Emailed)
view at full size Google Analytics now provides four types of real-time widgets for dashboards: The following four types of Real-Time widgets are now available for your Google Analytics dashboards: •...
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Manually Add Google Analytics Tracking Code to WordPress
view at full size You can manually add the Google Analytics code tracking to header.php in WordPress. A recent post discussed free WordPress plugins for Google Analytics. Several of these plugins are...
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How HTML Event Listeners Generate Google Analytics Events and Virtual Pageviews
In the discussions about Google Analytics events and virtual pageviews, there seems to be more focus on the required syntax for the _trackEvent and _trackPageview method calls than on where and how...
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Spot-Check Your Google Analytics Events in Different Browsers
view at full size Using your Browser & OS report as a reference and Real-Time reports for testing, you can verify that your events execute in different browsers. Different browsers can behave quite...
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Advanced Segments Apply to Emailed Dashboards and Reports
view at full size Advanced segments remain applied in dashboards and reports emailed as attachments. You do not have to sacrifice any advanced segments, whether built-in or your own, when you email...
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Campaign Parameters for Inbound Links from Documents
view at full size Use the URL Builder to configure campaign parameters for inbound links from documents. A previous post discussed campaign parameters for inbound links from emails to prevent the...
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Apply a Hostname Filter for Development and Staging Servers
view at full size You can apply define a filter based that limits profile data to a specific hostname. If is likely that your Google Analytics tracking code resides, along with everything else that...
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Verify Goals During Setup
view at full size Before you save goals, you can verify that they are configured correctly. As a fairly recent feature in goals, you can verify a goal setup before saving. This is particularly useful...
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Create an Event for Clicks on Live Chat
view at full size You can capture clicks on live chat as events. Live chat can be a useful tool for visitor engagement on your site. If you have implemented live chat, you can track each click on live...
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Advanced Segment for Visits with Live Chat
view at full size In your conversion reports and most other Google Analytics reports, you can apply an advanced segment based on live chat. Yesterday’s post discussed how to create a Google Analtyics...
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Virtual Pageviews Appear in Site Content Reports; Events Appear in Their Own...
view at full size Events appear in dedicated reports. For capturing user activity that does not generate a regular pageview, Google Analytics provides two options: events or virtual pageviews. Of the...
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For Steps in a Goal Funnel, Use Virtual Pageviews Instead of Events
view at full size Virtual pageviews can serve as steps in a goal funnel, but events cannot. Yesterday’s post discussed one significant difference between events and virtual pageviews: events appear in...
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Default View/Profile Page Added to All URLs Ending in /
view at full size CAPTION A previous post discussed the default page in your view/profile settings. This setting applies not only to your Web root, but also any other URL that ends in a forward slash...
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Identify Your Eisenberg Customer Modality: Competitive, Methodical,...
The Eisenberg buyer modalities are based on the logic vs. emotion axis and the speed axis. For conversion optimization, it’s useful to identify the basic buyer type that you’re optimizing for. In...
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Track Usage of the WordPress Site Search Widget
view at full size You can use the WordPress default search parameter to configure site search in your Google Analytics profiles. If you enter a search term into the default search widget on a WordPress...
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To Track Embedded YouTube, Don’t Use the Default Embed
If you’ve embedded a YouTube video on a page of your website, it’s important to generate play and complete events within Google Analytics so you can know how many people are viewing the video, how many...
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“Starter” Dimensions and Metrics Helpful for Advanced Segments
view at full size Advanced segment “starter” categories can be helpful. The “starter” dimension and metrics that Google Analytics now groups into five categories can be helpful when you’re defining...
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User Scope: An Important Enhancement to Advanced Segments
view at full size This advanced segment is defined at User scope. Fairly recently, some obvious changes occurred to the advanced segment creation screens, such as the “starter” conditions that are now...
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Define Advanced Segments with Specific Behavioral Sequences
view at full size Advanced segment defined with as a sequence. Another very important update to advanced segments is the Sequences option, which allows you to define an advanced segment based not only...
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