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Per Visit Value Gauges Overall Site Effectiveness
view at full size With the Ecommerce selected as the metrics group, the Acquisition reports can display Per Visit Value. Similarly to the neglected but extremely useful Page Value metric, the helpful...
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Bing & Yahoo Organic Nonbranded Advanced Segment (Install Link Included)
view at full size An advanced segment for nonbranded Yahoo and Bing traffic can help address the (not provided) issue. Since the time we discussed the Non-Paid Search Traffic advanced segment that is...
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“Read-Only” Users Can Do Much More than Access Reports
view at full size A user to whom you grant Read & Analyze rights can do much more than read reports. Earlier this year, Google Analytics transitioned the two levels of access rights (Administrator...
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Generate Print Events with onafterprint JavaScript Handler
For visitors using Firefox or Internet Explorer, you can combine the built-in onafterprint JavaScript handler with Google Analytics _trackEvent code as below to record each time a Web page in printed:...
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Use onmousedown JavaScript Listener for Events if onclick Doesn’t Work
view at full size Whichever JavaScript listener you use, you can check your event in the Real-Time reports. If you’re trying to generate a Google Analytics event based on a click and onclick isn’t...
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Demographics & Interests Reports Easy to Configure, But Not Yet Available in...
view at full size Demographics reports require a small change to the tracking code. The new Demographics & Interests reports in Google Analytics can be useful and are very easy to configure. You...
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Decrease Visitor Anxiety through Credibility Indicators
Why should your visitors trust you? Web users deal with a bewildering number of choices on a daily basis, and trust can be a critical factor in deciding which websites they engage with. Especially if...
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To Chart Metrics Relative to Site Average, Switch to Comparison Display
view at full size Comparison display shows metrics for each dimension value relative to site average. Most reports in Google Analytics default to the Data display, which presents report metrics in...
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Use Custom Reports to Isolate and Consolidate Specific Metrics
view at full size This custom report isolates three specific metrics. Custom reports are a simple yet extremely useful (but underutilized) feature of Google Analytics. Let’s say that your manager has...
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Psychology and Design for Conversion Rate Optimization: Bobby Hewitt on...
view at full size Bobby Hewitt explores many aspects of conversion optimization in this podcast episode. In a recent episode of the Marketing Optimization podcast, Bobby Hewitt, CEO and owner of...
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Google Analytics Account Limit Raised from 25 to 100
view at full size You can now create as many as 100 Google Analytics accounts per Google login. Our friends at Google Analytics recently raised the number of accounts your can create, per Google login,...
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View Smartphone Search Metrics in Google Webmaster Tools
view at full size Switch to the Mobile filter in the Google Webmaster Tools Search Queries report to view phone searches. Following up on a previous post that recommended Google Webmaster Tools as a...
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Goal Overview Report Displays Most Recent Source/Medium
view at full size The Goal Overview report displays the source/medium for the converting visits, which may or may not be the same as for the original visits. A previous post illustrated the principle...
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Multi-Channel Funnel Reports Show Conversion Attribution Chain
view at full size The Top Conversion Paths report displays conversion attribution history. In a recent post, we saw that the Goals reports in Google Analytics attribute conversions entirely to the last...
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Google Analytics “Hit”: Definition and Limits
Although pageviews are central to Google Analytics, the calculation of interaction metrics and limits in Google Analytics is based on a broader set of interactions. A Google Analytics hit is defined as...
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Goal Conversion Rate Is Based on Total Visits, Not Unique Visitors
view at full size Conversion Rate can be somewhat ambiguous as a metric. A conversion rate of 2.62% for the main goal of your website does not indicate that 2.62% of people converted. Rather, it means...
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Apply Advanced Segments to Goal Reports for More Meaningful (and Higher)...
view at full size With an advanced segment applied, goal and Ecommerce conversion rates are more meaningful (and higher). If you only expect one type of visitor to your site – such as a visitor who has...
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Conversion Rate Down? – Check the Path Length Report
view at full size The Path Length report can provide another perspective on your conversion rates. A lower goal or Ecommerce conversion rate relative to the same period last year may not necessarily...
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Understand the Migration to Google Analytics Universal: Flowchart and Video
view at full size The flowchart maps out the steps required for Google Analytics Universal migration. Google announced yesterday that Google Analytics Universal has launched out of beta. What does this...
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Round-Trip PDF Tracking with Virtual Pageviews and Campaign Tags
view at full size All virtual pageviews are integrated into the Pages report. For the simple reason that PDFs do not contain the Google Analytics tracking code, links to PDFs do not, by default,...
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