As with any inbound campaign link, you can track the performance of your social campaigns by tagging any associated inbound link with Google Analytics campaign tracking parameters.
Even if you already track clickthroughs directly through the analytics within shortening services such as goo.gl and bit.ly, you’ll gain insight into metrics such a goal completions within Google Analytics if you append the campaign parameters to your URLs, as in the example below, before shortening.
http://www.mysite.com/?utm_source=twitter&utm_medium=social&utm_campaign=springpromo
As with other instances of campaign parameters, it’s recommended to use the Google URL builder just to be certain of correct configuration.
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