Google Analytics offers great flexibility for viewing your reports by geographic location. By applying different dimensions (such as Continent) within the Locations report, drilling down into a specific value (such as Europe) and applying a different dimension again (such as City), you can display visits and goal completions at very specific levels of geography.
For the United States, you can also apply the Metro dimension to view the Locations report by metro area such as Dallas-Ft. Worth, Texas.
The Locations report can help you potentially to identify the best locations for:
• focusing offline advertising
• attending or organizing a conference, a trade show, or classroom training
• opening an office or a brick-and-mortar store
• otherwise focuing sales efforts
The negative indicators might be as significant as the positive ones, since a geographic gap in your traffic could identify locations for spot-targeting Google AdWords campaigns, for example.
Apart from the actionabilty of the Locations reports, it’s just interesting to see where in the world your visitors come from.
